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Dr. Tom Hedge interviews Dr. Rick Coker, who served as program chair for the Academy of Comprehensive Esthetics First Annual Marketing meeting.  Rick gives a summary of each speakers program and shares some interesting ideas.

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This ad is a co-op ad with all of the doctors involved sharing the cost.  It is right across from the cross word puzzle in Delta’s Sky Magazine.

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Dr. Tom Hedge interviews Dr. Brad Durham, of Savannah, South Carolina.  Dr. Durham has developed a very unique "niche" practice.  Brad has been through Pankey, Dawson, Quest, and LVI in his journey for his ideal practice.  He has achieved it and loves what he does.  Marketing brings in over a hundred phone calls a month, […]

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Smilereminder users, when gathering information from the new patient on their initial phone call be sure to get their email address. That allows smilereminder to start adding to your “WOW” factor before their very first appointment. Because Smilereminder syncs with your appointment on a daily basis it gathers the information for next day appointments. We […]

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Today’s consumer is very well informed. They have more information available to them than ever before through sources like the media and the internet. Computers, digital cameras, and photographic quality printers are all in the main stream of consumer purchases. Consumers are also accustomed to watching and learning via a television or computer monitor. Our […]

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Dr. Tom Hedge interviews Dr. Gerilyn Alfe on her adventure of starting up a new "from scratch" practice in a new city. Gerilyn moved from Maine to Chicago and has developed a new practice eactly the way she wanted. chicagosmilespa.com Download The Podcast Interview

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A very effective thing I am now faithfully doing is writing thank notes to each new patient I do a consultation with. I include some points from there consultation, and remind them that if they have any further questions regarding their treatment plan options to please feel free to call me. I congratulate them on […]

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There is a whole new approach, which I must say truly works, take yourself  (Dr.) out of the case presentation and get your  Team to training to do these for you. You case acceptance will be greater and so will the total dollar amounts on your treatment plans. Get your Team trained to handle the consultations. Team members […]

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O.K., this is not a product per say, but is perhaps the biggest thing you can do in 2005. Dentistry is finally being presented in the media with a positive spin. Extreme Makeover, The Swan, magazine articles, news clips, etc. are raising awareness of what dentistry can do for the population at large. We need […]

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We have had many different phone systems in our office over the years.  Some have cost a small fortune.  Four years ago I scrapped our existing phone system an bought a 4-Line Multi-Handset Cordless Phone System from Panasonic.  The base station is the only unit that has to br plugged into the phone jacks.  All […]

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