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Dr. Tom Hedge interviews Dr. Tony Soileau of Lafayette, La. on his use of digital photography in his practice. Dr. Soileau gives us tips on how to use digital images to market our practices. He also mentions his favorite products in the digital world. www.smilesbysoileau.com Download the Podcast Interview Download English Translation of Interview

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To all of you who still do not have a web site; here is another reason to get one NOW!!! Communication with you patients, new and current. This weekend I received two phone calls from “new” patients who are interested in getting dentistry done that they have put off. They both stated that they had found the […]

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Dr. Tom Hedge interviews Corine Leech, extraordinary office manager. In this 30 minute interview, Corine talks about transitioning from a general practice to a purely cosmetic practic. She talks about dropping insurance assignment, getting patients to pay the day of service, and case presentation without doctor onvolvement. This could motivate you to make some MAJOR […]

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Dr. Tom Hedge interviews Dr. Rick Coker of Tyler, Texas. This 38 minute interview covers Dr. Coker’s practice and his incorporation of the NTI into restorative treatment and headache treatment. www.nti-tss.com Download The Podcast Interview

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I am always interested in how many offices offer a New Patient Tour to their new clients. Many times I hear, “well we are a small office they won’t need a tour.” WRONG!!! The purpose of the office tour, is not to show them around but IS to create value in your practice and the Team […]

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Another day when having the Office Manual saves me from being the bad guy. I do not believe staff set out to make life difficult but we all learn from past errors. You know those times when you are really busy, and only half listening, when a member of your TEAM approaches you and ask, […]

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It is a question I ask practices all the time. New patient no show rates are tied directly , in my opinion, to how the inital call is being handled. I would never want the person who handles the checking in and out of patients, scheduling, collecting and fielding phone calls, to be the same person who […]

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Genr8Tnext will be holding a meeting in Dallas, at the Gaylord Texan Resort in October.  This meeting will have two days of tradional and out-of-the box marketing ideas.  From web, to print, to radio, TV and other great meduims.  GenR8Tnext brings fun into learning.  These are the most fun meetings, bar none.  More information at […]

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Most practices use a contact sheet to record New Patient information and to make notes regarding the initial phone conversation with the patient. The key here is building a relationship with the patient before they ever enter your office. Make the contact sheet a color, other then white, so it is obvious to everyone that […]

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Once again today as I utilized this great technology,caller ID, I realized how nice it is not to get blindsided by not knowing whose calling. It kind of makes answering the phone a contest, to not let the caller get to you because you already are prepared. It is well worth checking out .

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