Today, a Web Exclusive article, “When patients know more than you,” posted on www.DentalProductsReport.com. In it, Senior Editor Noah Levine tells us that a survey by Pew Internet Project reported 75-80% of Internet users look for medical information online.
That really depends on where patients are getting their information and whether it’s accurate and relevant. Wikipedia, for instance, is a great resource, but you don’t have to be an expert to post information. (Wiki means “what I know is.”) Blogs, too, give the average Joe access to opinions and not-necessarily-factual information.
Levine’s article is a great starting place for you to make a decision as to how you feel about “web-informed” dental patients. However, if you want to make sure your patients are getting the solid, accurate information they need so that they can make informed decisions about dentistry, consider expanding the education center on your dental website.
Share Your Expertise and Get More Web Traffic
TNT Dental, www.tntdental.com, a leader in custom dental website design, hosting, and search engine optimization, offers a library of stock articles that provide solid, easy-to-digest information about many dental procedures and health concerns. The company also offers blogging services and GhostPosts. For dentists who want to publish good educational information for patients AND get more hits on their websites, GhostPosts provide a simple solution. A trained dental writer will compose articles on topics of your choice, then optimize the text for search engines, add a high-quality image, and post the blogs for you. If you’d like to add your opinion and expertise, post your own blogs alongside the GhostPosts as often as you’d like. TNT clients who sign up for a blog receive free, one-on-one telephone training on how to use the blog.
Another great way to get good information to your patients and potential patients is by putting your own recommendations, links to websites you trust and agree with, on your site. A “patient resources” or “favorite links” page can list the sites of your choice, with links and descriptions.
If you’d like to take information sharing a step further, consider joining Facebook. Simple applications will allow you to quickly post any online article to your Facebook page.
- First, read the full article at DentalProductsReport.
- Next, contact TNT Dental to discuss how your website can become more informative and successful.
- Visit http://tips.tntdental.com to learn more about making your voice heard online.
- Sign up for a free Facebook account at www.Facebook.com.