dentalblogs.com

O.K., this is not a product per say, but is perhaps the biggest thing you can do in 2005. Dentistry is finally being presented in the media with a positive spin. Extreme Makeover, The Swan, magazine articles, news clips, etc. are raising awareness of what dentistry can do for the population at large. We need to market to the increased interest. This is best done with a well positioned web site. Next comes print, radio, and television.

If you have an oportunity to join a national campaign, like the LVI branding campaign, you should hop on the chance. www.lvidocs.com. Invisalign, DeVinci Veneers, Lumineers, Mac Veneers, Denturewearers.com, Britesmile, and Zoom II all have national consumer campaigns. If you perform these procedures, you need to get onboard with their marketing.