TNT Dental offered a great big “Well done!” to Dr. Jeff Dalin this week, congratulating him on his recently published article “My Web site makeover”. The story appeared in the September 2010 issue of Dental Economics magazine and has the dental community buzzing. Over the years, Dr. Jeffrey Dalin has published many great articles in DE magazine, but this particular piece struck a collective chord among dentists.
With much debate in dental circles on whether or not to Web 2.0, Dr. Dalin, a St. Louis dentist, said in his article that he strongly believed in walking the walk, not just talking the talk. And so, using his own website as a case study, Dr. Dalin dove right into a re-skin of his old, stagnant website, hiring TNT Dental to lead the SEO charge. He also gave the go ahead to optimize his new site into a mobile friendly format for display on smart phones, such as the iPhone, Blackberry, and Droid mobile devices.
Besides being more visually appealing, what is Dr. Dalin’s goal with the new website? According to his article, it’s to place higher in search engine rankings, drive new traffic to his site, generate leads that will become new patient conversions, as well as keep his existing patients consistently engaged. Dr. Dalin also plans a series of follow up articles to appear in DE magazine over the coming months chronicling his website’s success. We’re certainly eager to see the results!