As a dentist, you hold your patients’ image in your skilled hands. Their pain, comfort, and oral health depend upon you and your team. The public knows little about dentistry outside of oral homecare, and people are "too busy" to learn about periodontal disease, endodontics, and the science behind prosthetics. You can improve or damage your patients’ self-esteem and quality of life with the quality of your dental work.
As a dentist, you are trusted.
In fact, doctors, dentists, and nurses are the most trusted professionals, according to a Harris Poll of US Adults (http://www.harrisinteractive.com/harris_poll/index.asp?PID=661). Check out this poll online to learn more about how your patients view you – because the more you know, the better you’ll understand.