Search engine optimization… What is it? Why is SEO important? Is it really worth the expense? You aren’t the expert; all you need are the facts. Here’s a quick overview of SEO in plain and simple terms that you will understand.
What is SEO? Why is it important?
SEO, or search engine optimization, is the built-in strategy that makes a Website easily accessible and visible to potential clients when they use a search engine to find a product or service. In layman’s terms, location is everything. If a person types in "cosmetic dentist Dallas" into a search engine, the sites with a superior SEO strategy will appear on the first page or two of search results for that term. If the primary purpose of your Website is to attract a target audience to your practice, SEO is vital to your Internet marketing strategy.
Is search engine optimization really worth the expense?
First of all, you need to understand that SEO does not offer instantaneous results. A new site that has been optimized for search engines must be active for a few months before it moves up the rankings (ie: before it will show up on the first few pages of search results). This type of strategy is known as "organic." In the mean time, you may want to purchase pay-per-click advertising to supplement your Internet marketing strategy. A pay-per-click campaign will give your site visibility in the paid results, which are listed alongside organic results. Once your optimized site has moved up the organic listings, you can discontinue the pay-per-click campaign to decrease your marketing expenses.
SEO is only worth the expense if your Internet marketing company invests time and effort into creating an optimized site that brings you clients via the Internet. No one can honestly guarantee positioning. Your SEO team should learn about your target audience, location, services, and technology. Then they can find keywords that would be most effective for your site. The keywords should be worked into the copy without compromising readability or voice. Good, keyword-rich text can be friendly, informative, and easy  to read.
In addition, your SEO team should work your SEO strategy into the backside of your site – the behind-the-scenes areas that you and your Internet visitors will never see. The technical part of your SEO strategy will include search engine submissions and many factors that require expertise in the latest and most effective procedures.
Gauging Your SEO Success
In short, the experts on your SEO team should create a site that potential patients won’t be able to miss. You can gauge whether your strategy is effective by reviewing your site’s ranking reports, which the SEO team should provide for you. The litmus test for an SEO company is results.
Learn more about SEO at http://www.tntdental.com/what_is_seo.htm.