By now all dental offices should have and see the value of a web site. A really nice, flashy web site is terrific BUT if no one ever finds it what good is it to the bottom dollar of your practice. You have to know how to drive the general public to your site so they know you, your Team and the terrific dental services you offer. Just this past Friday, while I was in the office working, I received an email from a client I had seen as a new patient in February of 2005. On her visit we had taken digital photos so she could see her dental needs and problems as we see them. She then talked with me about what she wanted to change in her mouth. Together we formulated a treatment plan to help her accomplish her goals. Did she schedule, no, she did not have the money. I had not heard from her until Friday. Her email stated she had been able to obtain financing at last, and was ready to schedule her $22,000 case. The link to the web is, she was originally referred to our practice through a link we have with About Cosmetic Dentistry.com, that directed her to our web site. From our web site she called to schedule her original appointment. And now, 2 years later that same web optimization, linked her back to our site where she found the link to financing through Enhance Patient Finance and emailed me to schedule her appointment. The Internet and your web site truly are the key to an untapped public who is now better educated and researching the type of dentist they want.
FYI there is a tremendous program being offered to help you better understand the Internet link for your practice. It is in Austin Texas at The Hyatt Lost Pines Resort on March 23 and 24th. It is being offered by ACE (The Academy of Comprehensive Esthetics).
Lecture & panel discussions will feature dental experts Dr. Tom Hedge, Dr. Marvin Berlin, Dr. Kent Smith, Dr. Peter Boulden, Dr. Curtis Westersund, Dr. Gerilyn Alfe, Dr. Anthony Vocaturo, Dr. Tim Hale & Dr. Peter Masci.
You’ll also have the opportunity to learn from industry experts Mr. Zach Hoffman of Dental SEO, Mr. Jim Higgins of Smile Reminder, Mr. Tim Kelley & Mr. Tim Healy of TNT Dental, Mr. Dan Scott of Roadside Multimedia, Mr. Howie Horrocks of New Patients, Inc., Dr. Bill Jackson of PlanetDDS, and Ms. Jennifer Poppers of ShopPR.
Do not miss this tremendous chance to get on board with the newest wave in attracting new clients to your practice and increasing your bottom dollar.