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This is a photoshoot we did this past week. With the voice attachment I explain how Stephanie and I positioned the model and used the natural lighting to create some very dynamic marketing shots.       These shots show how I have Brook posed on the cement post and my starting position. The voice […]

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A very effective thing I am now faithfully doing is writing thank notes to each new patient I do a consultation with. I include some points from there consultation, and remind them that if they have any further questions regarding their treatment plan options to please feel free to call me. I congratulate them on […]

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There is a whole new approach, which I must say truly works, take yourself  (Dr.) out of the case presentation and get your  Team to training to do these for you. You case acceptance will be greater and so will the total dollar amounts on your treatment plans. Get your Team trained to handle the consultations. Team members […]

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We have had many different phone systems in our office over the years.  Some have cost a small fortune.  Four years ago I scrapped our existing phone system an bought a 4-Line Multi-Handset Cordless Phone System from Panasonic.  The base station is the only unit that has to br plugged into the phone jacks.  All […]

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Music in the dental office is very important in creating a relaxed mood.  Commercial radio with obnoxious commercials is entirely inappropriate.  XM Satellite radio gives you a choice of 150 digital channels that are 100% commercial free.  You need a $99 receiver and a $49 antennae that connects to your office receiver with RCA jacks.  […]

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For those of you who are looking to starting to make the break from insurance, I have a series of articles on www.corineleech.com that may help. I ALWAYS advise offices to personally speak with your patients regarding these type of changes. In the mail today I recieved a sample of two “new” brochures, from “Office […]

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This is one of the marketing posters we use in our office to educate our patients about the bleaching packages we offer. The posters are made by us using our own photography and then printed in house on the Canon i9900 printer. The posters are 13” x 19” inches in size. Please take the time […]

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Dr. Tom Hedge interviews Dr. Steve Marcus, of Cherry Hill, New Jersey. Steve has evolved his practice and professional life by getting involved with internet forums and advanced continuing education courses. He tells us his story over 35 minutes of great tips and suggestions of how to be a better dentist. www.cent4dent.com www.caesy.com www.genr8tnext.com www.dawsoncenter.com […]

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To all of you who still do not have a web site; here is another reason to get one NOW!!! Communication with you patients, new and current. This weekend I received two phone calls from “new” patients who are interested in getting dentistry done that they have put off. They both stated that they had found the […]

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I am always interested in how many offices offer a New Patient Tour to their new clients. Many times I hear, “well we are a small office they won’t need a tour.” WRONG!!! The purpose of the office tour, is not to show them around but IS to create value in your practice and the Team […]

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