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Entries Tagged as 'Marketing'

Lagging Economy Affects Dentistry

April 25th, 2008 · Comments Off on Lagging Economy Affects Dentistry

With exciting dental tools, like CEREC, iTero, and diode lasers, as well as the popularity that Extreme Makeover brought to cosmetic dentistry, being a dentist in 2008 seems like a pretty good career choice. The industry is moving forward, expanding; there are new revenue-generating opportunities…but the US economy is stormy right now, and no one […]

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Tags: Administrative · Marketing

Do You Market to Existing Patients?

March 26th, 2008 · Comments Off on Do You Market to Existing Patients?

Do you promote new products and procedures to your current customers? According to a recent survey on TheWealthyDentist.com, only half of dentists send a regular mailing to their current patients. While many dentists focus some efforts on recall appointments, all could benefit from good internal marketing to existing patients. Do all of your patients know […]

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Tags: Administrative · Marketing

“You Better Have a Great Site”

February 21st, 2008 · Comments Off on “You Better Have a Great Site”

Today consumers looking for anything form a car to a new smile are highly educated. The baby boomers, who are the main clientele for cosmetic dentistry, use computers every day. In my opinion, it is not even possible to do the kind of dentistry we like to do without having a really good website working […]

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Tags: Marketing · Uncategorized

How to Grow Your Dental Practice

February 21st, 2008 · Comments Off on How to Grow Your Dental Practice

Spring is on the way, and it’s a time for growth. If you’re considering expanding your services in 2008, the article "Grow your bottom line by expanding the right services" in January’s Dental Economics would be a wise read. Dr. Mark Murphy writes that miniature dental implants are a great addition to a restorative practice […]

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Tags: Marketing · Uncategorized

5 Ways Websites Do More than Market Your Practice

January 28th, 2008 · Comments Off on 5 Ways Websites Do More than Market Your Practice

Why do you have a website? To attract new patients, of course. Since many people shop for services online these days, a top-notch website is like having a full spread in the Yellow Pages. With proper search engine optimization, your site will be found by potential patients. But a dental practice website offers much more […]

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Tags: Administrative · Marketing · Practice Management · Technology · Uncategorized

Dental Marketing Number-One Resolution for 2008

December 26th, 2007 · Comments Off on Dental Marketing Number-One Resolution for 2008

PR-USA.NET tells us that when it comes to resolutions for dentists, practice marketing tops the list for 2008. "(San Francisco, California) – A recent Wealthy Dentist survey asked dentists about their resolutions for the New Year. Three out of four dentists said their goal was to attract more new patients." Seventy-six percent rated attracting more […]

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Tags: Marketing · Uncategorized

8 Business Boosters for Dentists

November 19th, 2007 · Comments Off on 8 Business Boosters for Dentists

Dentistry is a diverse business. You’ve got the clinical side, with all of its education, technology, and materials; the business side with management, billing, insurance, and expenses; and you’ve got the marketing side – which fuels the entire business. In a Dental Economics article, Marin Wuest suggests, "According to current statistics, there are plenty of […]

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Tags: Marketing · Uncategorized

The Seven – No, Eight Big Ones to Save Your Ship

November 14th, 2007 · Comments Off on The Seven – No, Eight Big Ones to Save Your Ship

Is your practice set up to withstand national economic slowdown? Nervous? In this month’s Dental Economics, Amy Morgan, CEO and lead trainer of Pride Institute, a company that consults on practice management in dentistry, reveals seven mistakes to avoid. It’s a great article, and you should definitely read it. I’ve interpreted and added my $.02 […]

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Tags: Marketing · Uncategorized

Dental Marketing: You Are Not Your Audience

October 10th, 2007 · No Comments

When you hire a company to design your website, a direct mailer, or a logo, how do you determine whether the finished product will attract your target audience? One big mistake many dentists make is that they seek advice from family and friends. Why is this a problem? Your family is not your target audience, […]

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Tags: Marketing · Uncategorized

Importance of Your Website and It’s Optimazation

February 11th, 2007 · No Comments

By now all dental offices should have and see the value of a web site. A really nice, flashy web site is terrific BUT if no one ever finds it what good is it to the bottom dollar of your practice. You have to know how to drive the general public to your site so […]

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