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The Frank Sinatra Principle

June 7th, 2010 · No Comments

What does Frank Sinatra have to do with your practice? Follow his lead and you may see your case acceptance numbers rise dramatically. Using the Sinatra Principle, Ken Runkle presents 4 Proven Steps to increasing case acceptance that will have more patients saying “Yes!” right away.

Read the entire article.

Listen to the companion audio portion at The Paragon Podcast.

Tags: Administrative

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