If you haven’t checked into the Halloween Candy Buy Back Program, time is not on your side! The program’s Facebook page says that the HCBBP is: “A growing national movement of dentists who buy or collect Halloween candy from kids and then ship the treats to support our troops overseas.”
Your dental office has a sensational opportunity to get involved with your local community, which is great for marketing, and it also shows your business’s desire to give back to the community and nation. Keep in mind, the popular marketing trend of Generation G focuses on generosity, giving, and gratitude. HCBBP fits that bill to a T.
History of the program…
Dr. Chris Kammer started the Halloween Candy Buy Back Program in 2006 when his PR company asked him about an innovative idea for an October promotion. He didn’t invent the concept, but his program has taken off across the country. Dentists, patients, and US soldiers have shown their appreciation through countless letters, videos, pictures, and testimonials. As a free, volunteer-based program, Halloween Candy Buy Back works for everyone!
Here’s how the program works…
- Sign up as a participating dentist – it’s free.
- Learn how to set up your event at a location and time that works for you.
- Get your whole team involved.
- Learn how to advertise the event within your community.
- Give kids $1 per pound of candy they donate.
- Learn how to ship the candy to US soldiers who are serving overseas.
- It’s that easy. And the whole event is tax deductible.
Facebook: You’ll see ideas, posters, videos, and testimonials of dental offices across the nation that have found the Halloween Candy Buy Back Program to be a huge success.
Website: The Halloween Candy Buy Back Program is currently creating a new and improved website with TNT Dental. However, at the current site, you’ll have access to a wealth of information, tips, and newsletter archives to help you kick of your practice’s program.