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Cranham on Dentistry in the Recession

August 26th, 2009 · No Comments

As dentists, we must consider how we act in diagnosis and treatment planning. It’s very important that we don’t stop doing comprehensive examinations. In my practice, we’ve still been seeing the same number of new patients. What’s changed is the speed at which patients want to complete treatment.

dentistry in the recessionOnly after thorough diagnosis can you create a solid treatment plan. You must do X-Rays, photos, workups, etc. Many dentists have stopped doing thorough evaluations and exams, but this will lead to not creating good treatment plans. In this situation, you could actually create your own recession in your practice! Hold your patients’ hands now, and keep them stable and healthy. Some will do major dentistry now, but many phase their treatment to accommodate a reduced personal budget.

My team focuses on expense control – and it’s a great time to cut the fat. It’s also a good time to increase systems consistency and make your practice run as efficiently as possible. If you decrease expense and develop complete treatment plans, you’ll have enough work to keep you busy through the slow times. Then, when the economy turns around, you’re set up for explosive growth!

Tags: Administrative · Dental Direction from Dr. John Cranham

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