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Using the Internet for Dental Patient Education

May 15th, 2009 · No Comments

shutterstock_29749366When it comes to patient education, there are quite a few online, subscription-based resources that can synch with your website. If you aren’t familiar with ConsultPro Weblink or ImplantVision, check them out. But there are a ton of free resources out there, too.

It’s illegal to swipe online content and post it on your website; whether video or text, taking content and using it on your website is copyright infringement. However, your website can link to dental education articles and videos on the Internet.

TNT Dental, the leading dental website design and hosting company, recommends leveraging patient education videos and articles to your advantage online. Here are a few ways you can incorporate educational content:

By Category
• On your dentures page, say, “New denture wearers will enjoy this website:”

• On your dental implant page, say, “Learn how dental implants can enhance and replace teeth or stabilize dentures and partials here:”

• On your restorative dentistry page, you could post, “Are you a visual learner? To see animations of dental procedures, visit:”

Explore the websites of the companies you use for materials and technology, as well as the specialists to whom you refer patients to articles and videos you’d like to link to from your website.

On a Resources Page
In addition to or instead of posting educational website links on individual services pages, consider adding a “patient resources” page to your site. There you can list all of the educational websites and articles you recommend. Organize by service or category, and if you choose, provide a “Dr.’s Review” or introductory blurb for each link.

TNT Dental also offers patient education articles from their library.

Making Your Own Educational Videos
Video cameras are quite affordable these days, and on your own website and on YouTube, you can really work videos to your advantage! There are services that will create “talking head” videos like Dr. Larry Emmott’s, see Or, you can hire a small, local videographer if you don’t want to make the videos yourself.

Here are a few ideas for content:
• Tour the office
• Introduce the staff
• Explain technology
• Use models to show and explain procedures
• Introduce specialists you refer patients to
• Procedural videos (need patient release)
• Testimonials (need patient release)

Related Topics
Explanation on website linking 
TNT Dental custom dental websites, hosting, and search engine optimization 

Blogs for patient education and search engine optimization 
Making your own patient testimonial videos
Video testimonials

Tags: Tips from TNT: Dental Websites & Internet Marketing

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