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You may think that “free advertising” is a scam or an oxymoron. You’d never find truly free advertising in this day and age! Everyone’s out to make a buck (even you)… Never say never.

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As always, Dr. Emmott is on the forefront of dental technology – your one-stop resource for all things dental and geeky! This week, he tells us in his blog, www.emmottontechnology.com, that the two trends that will continue to define technology in the future are the Internet and synchronizing separate devices. Want to know more?

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In light of the economy, no one knew what to expect at the convention that was named one of the top four medical trade show of 2008 by Expo magazine last year.  Attendance was down only 9% at the Chicago Midwinter Conference held Feb 26- Mar 1 this year. Some courses were sold out and many were near capacity, […]

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In light of the economy, no one knew what to expect at the convention that was named one of the top four medical trade show of 2008 by Expo magazine last year.  Attendance was down only 9% at the Chicago Midwinter Conference held Feb 26- Mar 1 this year. Some courses were sold out and many were near capacity, […]

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Check out www.ebd.ada.org to find some great information on evidence-based dentistry. From systematic reviews and summaries to clinical recommendations and ideas, the site provides a wealth of information – free! What is evidence-based dentistry? Click here to find out. Press Release

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In your office, you’re surrounded by people who love and respect the dental field and dental patients. Your patients, even if they postpone or opt out of recommended restorative care, place importance on oral health or they would not be in the chair. Sometimes when we’re submerged in a culture, we’re blind to what’s going on with the rest of the world. The following startling statistics will give you some insight into America outside the walls of your dental practice.

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Numbers and Overhead

Staff Viewpoint by Linda Miles – Doctor’s Viewpoint by Dr. Rhonda Savage

Knowing the numbers and overhead control in a dental office is important for both the staff and dentist. To control overhead, the staff must be aware of the numbers. Oftentimes dentists hesitate to share financial information with the team because of confidentiality concerns. However, if your team is capable of patient privacy, they are likewise capable of keeping the business information about your practice under wraps. You will be amazed how sharing the information can empower your team to work together for the greater benefit of the dental practice.

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Some MDs are requesting that new patients sign waivers stating they won’t post reviews about the physician online. You may be familiar with the recent case in which a children’s dentist in California sued a patient who posted a negative review on Yelp! Shortly prior to that, a chiropractor had filed suit against a patient for a similar reason. These were the first two known lawsuits related to Yelp! medical review postings.

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Kirk Behrendt, a powerful dental practice performance coach, international speaker, and author founded ACT Dental in 1998. He aims to “provide the most ethical and value-driven service known to the dental practice development profession.” Kirk’s lectures for 2009, The Fusion Series, include topics such as how to make dental practices thrive, creating high-performance teams, marketing, taming overhead, and building viral energy. In the current economy, Kirk’s advice for marketing and practice growth could prove invaluable to your success.

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Lares Research now offers the 2-pound, 7-watt XD-2 Diode Laser, manufactured by a European company with a great reputation for making hard and soft tissue lasers, Fotona. The XD-2 Laser is perfect for first-time buyers who want to move slowly into soft-tissue procedrues in a general dentistry practice.

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