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An article published at www.hygienist.com, the online version of Modern Hygienist magazine, reviews how hygienists can play a valuable role in dental practice marketing. Our own Linda Miles is quoted in the article as stating, “The hygiene department is the foundation of every general practice and should be one-third of the practice’s gross annual production, excluding the doctor’s exam fee.” As the leader at the helm of your practice, you may not have considered how your hygienist(s) could benefit your online marketing efforts. These three tips will enhance your dental website AND make your life a little easier.

1) Ask your hygienist to form and be chairperson for a marketing committee that includes three other members of your staff. The team can evaluate current marketing, create new ideas for future marketing, and present them to you for review.

2) Ask your hygienist to research dental website marketing. By searching online, she can find many potential website production companies that may meet your needs. She can screen the companies by calling for information, then present you with a synopsis of her findings. Be sure to have her check out template sites and fully custom designs.

3) Once your website is up and running, your hygienist could host a blog for you or in conjunction with you. A blog is a “web log,” and in business, it can replace the traditional newsletter. Blogging will help with your search engine rankings, as well, which means that your site could be easier for potential patients to find. TNT Dental, a custom website design and Internet dental marketing company, sets up blogs for dentists and also offers GhostPosts to supplement or replace your team’s blog entries.

Read the full article, “Be indispensable to your office” here.