Sometime in the 1970s, the ADA coined the slogan, “Drill, baby, drill!” When the phrase was tested in Oregon in 2002, it was supposed to promote dental visits. Needless to say, it went over like a lead balloon. Thoughts of the dental drill don’t sit well with most people. So the ADA has never promoted the term in advertising. However, they retain the right to do so because the words are the intellectual property of the ADA.
The McCain/Palin campaign uses, “Drill, baby, drill!” in relation to energy. Vice presidential nominee Sarah Palin said in a recent speaking engagement that “Sink an exploratory well, baby, sink an exploratory well,” just doesn’t have the same ring. And she’s right. The crowd responded with “Kill the ADA!”
SOURCE: http://www.crystalair.com/content.php?id=43200810014