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Don’t Get Lost: SEO to Focus Your Dental Website Marketing

June 24th, 2008 · No Comments

SEO dental websitesYou’ve invested in a fabulous website to promote your practice online. After all, it’s the thing to do. Everyone’s online these days – at least everyone who you want to attract to your practice. The problem is, no matter how sensational your website, it is potentially competing with every other dental website in the world. How can you narrow your market to limit your competition and get your site in front of your target audience?

First of all, you need a solid SEO strategy. SEO stands for search engine optimization. In short, SEO is the elements that make a website show up closer to page one or two, ideally closer to the top of page one, in search engine results. A person is looking for a new dentist. He goes to his laptop, types his city and “dentist” into the Google or Yahoo search bar, then hits enter. A list pops up. Now how can your name and website be on that list?

Over time, all sites that are built with what we call live text (instead of all artwork) will show up somewhere in ranking reports. To make it to the top of the list, however, your site needs a good SEO strategy based on keywords that accurately and tightly represent your services and location. The location keywords will narrow your competition. If you’re in Boston, then Boston and some surrounding towns should be worked into the live text on your website, along with the services you offer.

Spiders are the mechanisms that read websites and determine their rankings. To rank well, your site must please the spiders. Some things tick the spiders off. In fact, if you use “black hat” tactics, your site could actually be banned from search engines. Your best bet is to choose a search engine marketing company that understands your market and the Internet. Because SEO rules and practices change constantly, it is in your best interest to let someone else – an expert – take care of your SEO program so that you can take care of your patients and your business.

One dental website design firm, TNT Dental, offers a comprehensive SEO program. To understand your practice and market, a TNT representative will interview you. Then a team of SEO experts will develop a targeted keyword list based on the interview. Your site will be written, developed, and optimized (or revised if it is an existing site) according to this strategy, and in three to six months, you should have a good idea of how the strategy is working for you. Monthly reports can show you how many folks are visiting your site, where they come from, where they enter, and where they leave, as well as what they’re reading while they’re on your site. If you want to promote a new service, simply talk with your SEO team about your idea, and they can add the service to your SEO program.

There’s no need for American dentists to compete with dentists in Australia. A good, targeted SEO program will focus your website’s marketing toward the audience you want to target. Call TNT Dental today for more information: 877-868-4932.

Tags: Search Engines