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Lagging Economy Affects Dentistry

April 25th, 2008 · No Comments

With exciting dental tools, like CEREC, iTero, and diode lasers, as well as the popularity that Extreme Makeover brought to cosmetic dentistry, being a dentist in 2008 seems like a pretty good career choice. The industry is moving forward, expanding; there are new revenue-generating opportunities…but the US economy is stormy right now, and no one knows for sure what the future holds for business – dentistry included. Robert W. Baird released a poll that predicts a slowdown in expensive dental procedures. The report caused a drop in some dental suppliers’ stocks, Dentsply, Henry Schein, Patterson, and Sirona, to name a few. It might be wise for dentists to refocus on the bread-and-butter services that people need, rather than the cosmetic services they want, to rise above the stormy sea of our economy, at least until the tides change. You might want to consider altering your marketing, including your website, hold messages, print materials, and in-office promotions to lean more toward the health benefits of good dental care, rather than the esthetic benefits.

Tags: Administrative · Marketing