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Florida probe is offering a 4 unit CE course on its web site. It is here. [1]

[1] http://ineedce.com/pdf_files/PeriodontalEvaluation.pdf

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Check out the link below. It goes to a laser projected keyboard. It is designed to be used with a mobile device but would also create a completely sterile keyboard for clinical use…mmm very interesting.
++celluon++ [1].

[1] http://www.celluon.com/index.html

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Below is a link to a digital photo frame company. I am using one of these in the reception area as a marketing device. It has before and after images as well as other nice smile photos staff pics and more.

15.0″ LCD Digital Picture Frame With RemoteInterchangeable Black Wood & Espresso Frames256MB Internal Memory & Remote Control1024×768 Resolution4:3 Aspect RatioWireless & Lithium Ion battery accessories available PAN150-B
Pandigital – The Industry’s Leading Digital Photo Frame Company [1]

[1] http://www.pandigital.net/products/digitalframes.html

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Smile enhancement is wildly popular in the US – to the extent that many general dentists have become "cosmetic dentists" and realigned their practice marketing strategy to heavily promote smile makeovers. And for good reason; beautification is a money maker! Extreme Makeover, the ABC reality show, let the public know that a gorgeous smile was […]

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Here I am in my personal office with four monitors. I know this seems excessively geeky but it is also very productive. Notice I have a patient chart, x-rays, photos and perio open all at once so that I can treatment plan. I sometimes have the daily schedule and often the Internet to get information, connect to Invisalign and much more.

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Remember dental school? The smell of freshly sharpened pencils, musty old halls of learning, labs that reek of bleach and disinfectant, and books – many, many large, heavy  books… An interesting article at http://campustechnology.com/articles/48557/ reveals a new age in higher education with NYU School of Dentistry’s initiative for digital text books. Check it out!

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Smile Reminder, the patient contact management company that automatically reminds patients of appointments via emails and text messages, has recently added an interesting feature – a referral option. Now, in addition to standard features, Smile Reminder allows patients to send as many as three referrals to their friends, relatives, and coworkers. Even better, you can […]

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Dental Economics released the publication’s survey regarding industry trends in the July issue. The findings covered four areas: the DENTSPLY distributor consolidation initiative; current CEREC use and upgrades; current dental laser use, intent to purchase, and popular brands; and 3D cone beam computerized tomography (CBCT). Surveyed dentists included 364 readers, 85% GDs and 15% specialists. […]

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Here are a few, easy tips on obtaining web page listings  for your dental practice:

First and foremost, develop a means of tacking both the activity in the web site and where the activity is derived from. Obtain free listings for your practice with as many search engines as possible.  All search engines are different; insure that the person registering the web site is familiar with the search strategies employed by each search engine. Insure that your practice web site is listed in all medical organizations to which you belong.  Always include your email address and web site address, not simply the phone number and address. Obtain as many free listings as possible in the commercial directories.  Never pay for a listing on a directory that does not search specifically for doctors.  Remember that the purpose of the vast majority of these directories is to sell advertisement to consumer companies. Never pay more for a directory listing than for a reasonable size yellow pages (1/4 to 1/2 page) advertisement.  In a large city, the cost should not exceed $2200 to $2500 per month. Always search the Internet yourself to confirm the ease of finding the directory.  Also, search your own practice area to insure that the maps or other search mechanisms easily direct patients to the geographical area of your practice. Never buy a listing that charges by the “number of hits.” It is too easy for advertising companies, as well as your competitors, to manipulate your web site’s activity. (This is the reason why radio, television, and other media advertising is not sold in units of activity).

 By David Evans Einstein Medical

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