Recently on a dental forum a practice was asking about “thank you” gifts for their clients and reasons to give them. It made me stop and think how this little thing is such a great practice builder. Being able to show your appreciate to your clients/patients who have choose you to take care of their treatment. The reasons to give are many but I think some of the most important ones are after finishing a great case and after getting a great referral. Be creative in your choices. One of the nicest things you can do is to make the gift client/patient oriented, showing them you do pay attention to what they share in conversation with you about their personal lives. Some ideas:
A dozen long stem roses of various colors in a beautiful vase, to the client/patient who just got their smile make over. The note should be personally done. And have the gift delivered to their place of business.
Theater tickets & a gift certificate to dinner
We have done tickets and parking pass to The Cincinnati Bengals Games Or Cincinnati Reds, sports nuts love it
Movie passes (make great gifts for monthly recare card drawings)
Subscriptions to magazines you see them always pick up in the office
Gift certificates of all kinds always work well for families
Tiffany’s has a great gift catalog they will send to you
The Ritz Carlton also has a gift catalog
Something as simple as ordering cookies on line from one of the great gourmet cookie companies like www.christiecookies.com
It is the little things we do to show our appreciate that say we care. So in your busy practice assign someone the special job of the all important “Thank You” follow up.
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